Free tools · Technical

UTM link builder

Build tracking URLs with consistent source, medium, campaign, term and content values.

How to use it

Three steps.

Good to know. Analytics treats Spring-Sale and spring-sale as different campaigns. Keep the clean option on and write your naming rules down for the team.
  1. Step 1

    Enter the page address.

  2. Step 2

    Pick a channel preset or type your own values.

  3. Step 3

    Copy the link and use it in your campaign.

Next step

Want this done properly across your whole site?

Tools give you the numbers. I turn them into a plan, fix what matters and report what changed.

Book a free discovery call →