What good SEO results look like, and how I report them.
Real outcomes depend on your market, your site and your offer. This page shows the shape of growth I aim for and the reporting you can expect. The figures below are samples for layout.
Three phases, one curve.
Technical fixes can pay back sooner. Content and authority take months. Competitive terms take longest. Be wary of anyone promising first-page rankings in 30 days, and of any guarantee of a number one position.
How individual results are presented.
Organic sessions in six months
Deep crawls, fixes to indexing and speed, and a refreshed content plan.
More impressions in four months
Keyword gap analysis and new pages for commercial terms.
Fewer crawl errors
Canonical, redirect and sitemap clean-up across a large site.
Higher organic CTR
Structured data and rewritten titles on key templates.
More calls from Google Business Profile
Profile optimization, citations and review process.
Brand mentions across assistants
Tracked against a fixed prompt set, with a note on sources and competitors.
One dashboard, plain-language notes.
Every month you get a short summary and access to live dashboards. Here is an example of a traffic-source view.
Numbers that connect to the business.
Organic traffic
Sessions and clicks, split by brand and non-brand queries.
Rankings and visibility
Positions for the terms that map to your offers.
Leads and revenue
Form fills, calls and sales tied back to organic where your data allows.
AI visibility
Brand mentions and citations across assistants, tracked on a fixed prompt set.
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