A process you can follow without a glossary.
Five steps, one cycle. You always know what is happening, what comes next and why it matters.
Discovery
We talk about your business model, customers, margins, past efforts and what success looks like. You give me view access to Google Search Console and GA4 so I can see how the site performs today.
Audit and opportunity mapping
I crawl the site, review analytics, study competitors and map search demand in your market. The result is a clear view of what is holding you back and where the biggest openings are.
Roadmap
Findings turn into a plan ranked by impact and effort, with owners and timelines. It is a working document, not a long PDF nobody opens.
Execution
Depending on the engagement, I implement changes directly (on-page work, schema, briefs, outreach) or guide your developers and writers with clear tickets. Sprints keep progress easy to see.
Reporting and iteration
You get a report built on live Looker Studio dashboards: what moved, why, and what is next. What works gets more investment. What does not gets dropped.
A loop that repeats every sprint.
Three ways to work together.
SEO audit and roadmap
For teams ready to implement, or anyone who wants a second opinion before investing more.
Monthly SEO retainer
Continuous work across technical fixes, content, links, local and AI search.
Fractional SEO lead
Part-time head of SEO: strategy, team direction, SOPs and review of other people’s work.
How the work stays honest.
- TransparencyNo guesswork. You see what I am doing and why.
- Impact over effortThe plan is ordered by what moves the business most for the least work.
- Short deliverablesDocuments you will read, not documents that prove effort.
- Compounding growthEach month builds on the last through steady iteration.
Start with a conversation.
The discovery call is free and has no obligation. Bring your questions.
Book a free discovery call →