Foundation

SEO audit and strategy

A full health check of your site, a clear list of what is holding it back, and a plan ranked by impact and effort. You finish with a roadmap your team can act on, whether or not we keep working together.

What is included

What you get.

  • Technical crawl and indexation audit
  • Competitor and keyword gap analysis
  • A 3 to 6 month roadmap ranked by impact and effort
  • A walkthrough call with your team
Best for. Sites with stalled traffic, a recent redesign or migration, or teams starting an SEO program.
How it works

Step by step.

  1. Goals and access

    We agree what growth means for you, such as leads, sales or sign-ups, and which pages and markets matter most. You share Search Console and analytics access.

  2. Crawl and data review

    I crawl the site and read Search Console, analytics and index data to find technical, content and authority gaps.

  3. Competitor and keyword gap

    I compare you with the sites that win the searches you want, to see what they cover that you do not.

  4. Roadmap and walkthrough

    Findings become a ranked plan for the next 3 to 6 months, and we go through it together on a call.

Deliverables

What lands in your inbox.

Deliverable 1

Written audit

Prioritized findings in plain English, each with an example and the reason it matters.

Deliverable 2

Ranked roadmap

Every task scored by impact and effort, so your team knows what to do first.

Deliverable 3

Walkthrough call

A live session to answer questions and brief your developers and writers.

Questions

Common questions about this service.

How long does an audit take?

Most audits take two to three weeks. The main variables are the size of the site and how quickly I get access to your tools.

Do I need to be technical to use it?

No. Findings are written for the person who decides, with a separate section for developers that spells out the exact fixes.

Can my own team carry out the roadmap?

Yes. Many clients do. The roadmap is written so an in-house team or agency can implement it without me.

Next step

Want help with SEO audit and strategy?

Tell me about your site and your goals. I reply within one business day, and the first call is free.

Book a free discovery call →