Content strategy and on-page SEO
Good content answers a real question better than the pages already ranking. I plan what to publish, brief the writers and tune each page so it can compete.
What you get.
- Keyword research mapped to search intent
- Topic clusters and a content calendar
- Writer briefs that editors can follow
- Titles, headings, internal links and E-E-A-T signals
Step by step.
Research the demand
I map the questions and searches your buyers use, grouped by intent, from first research to ready to buy.
Plan the clusters
Topics are organized so that pages support each other, with a calendar that fits your team's capacity.
Brief and optimize
Each brief sets the angle, structure, sources and internal links. Existing pages get tuned titles, headings and copy.
Review and refresh
After publishing, I review what is gaining visibility and update the pages that are close to a breakthrough.
What lands in your inbox.
Keyword and intent map
Every target page matched to a search intent and a clear job.
Content calendar
A realistic publishing plan with priorities and owners.
Writer briefs
Briefs that give writers what they need to produce a useful first draft.
Try these while you think it over.
Small tools that cover part of this service. They run in your browser.
Keyword density analyzer
Count one-, two- and three-word phrases with percentages, and check the density of a target keyword.
Use the tool →ContentHeadline analyzer
Score a headline out of 100 on length, word balance, power words and emotional pull.
Use the tool →ContentReadability scorer
Get Flesch Reading Ease, grade level, sentence length and a list of sentences that run too long.
Use the tool →Common questions about this service.
Do you write the content too?
The strategy and briefs are part of this service. Writing is covered under Content creation and social support, or your own writers can use the briefs.
How many articles do I need?
Fewer, better pages often beat a long list of thin ones. The plan sizes the calendar to your goals and resources.
Can you improve pages we already have?
Yes. Updating existing pages is often the quickest win, so it usually comes first.
Often paired with this.
Want help with Content strategy and on-page SEO?
Tell me about your site and your goals. I reply within one business day, and the first call is free.
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