International SEO
Reaching a new country takes more than translation. I set up the structure, targeting and content so the right version of your site appears in the right market.
What you get.
- hreflang architecture
- Country and language targeting
- Cross-border keyword research
- Cannibalization checks between regional sites
Step by step.
Choose the structure
We decide between country folders, subdomains or separate domains, based on your resources and goals.
Research each market
Search behavior differs by country and language, so keyword research is done locally rather than translated.
Implement hreflang
Alternate tags or sitemap entries tell search engines which version suits which visitor, with a default for everyone else.
Monitor and tune
I watch for the wrong version ranking in a market and for regional pages competing with each other.
What lands in your inbox.
Market and structure plan
A recommendation for each target market, with the reasons.
hreflang specification
Tags or XML ready to deploy, with return links checked.
Localized keyword maps
Target terms by market, language and page.
Try these while you think it over.
Small tools that cover part of this service. They run in your browser.
Common questions about this service.
Is machine translation enough?
It is a starting point. Pages that read as natural to local readers perform better, so important pages deserve a human review.
Do I need a separate domain for each country?
Often not. Folders on one domain are simpler and share authority. We weigh it against your needs.
What is the most common mistake?
Missing return links in hreflang. Every version must point to all the others and to itself.
Often paired with this.
Want help with International SEO?
Tell me about your site and your goals. I reply within one business day, and the first call is free.
Book a free discovery call →