Programmatic SEO and site architecture
Large sites win by pairing a clear structure with templates that serve real searches. I design the architecture and the page systems, and put controls in place so quality holds as you scale.
What you get.
- Information architecture and URL design
- Template frameworks for large page sets
- Internal linking systems
- Quality controls against thin or duplicate pages
Step by step.
Map the opportunity
I find the patterns in search demand, such as service plus place or product plus attribute, that can support many pages.
Design the structure
URLs, categories, filters and navigation are planned so both people and crawlers can move through the site.
Build page templates
Each template has unique, useful data, clear headings and structured data, so pages are not near-copies.
Link, launch and prune
Internal links connect the system, a staged launch limits risk, and weak pages are improved or removed.
What lands in your inbox.
Architecture blueprint
A site map with URL rules and internal linking logic.
Template specifications
What each page type must contain, with data sources and fallbacks.
Quality rules
Thresholds that stop thin or duplicate pages from going live.
Try these while you think it over.
Small tools that cover part of this service. They run in your browser.
Common questions about this service.
Does Google penalize programmatic pages?
Not for being generated. It treats pages that add no value as low quality. The plan therefore starts with the value each page adds.
How many pages should we launch at first?
A staged launch is safer. We start with a sample, check indexing and performance, then expand.
Do I need a developer?
Yes, for templates and data. I provide the specification and review the build.
Want help with Programmatic SEO and site architecture?
Tell me about your site and your goals. I reply within one business day, and the first call is free.
Book a free discovery call →