Free tools · Business
Marketing ROI calculator
Work out ROI after margin, ROAS, break-even ROAS and customer cost, and compare an in-house team with a consultant.
How to use it
Three steps.
Good to know. All inputs are your own estimates, so the results are only as good as the numbers you enter. ROI here counts profit after margin, which is lower than a revenue-only view.
Step 1
Enter your marketing spend, revenue and gross margin.
Step 2
Add new customers and lifetime value for cost per customer.
Step 3
Use the second calculator to compare team costs with a consultant fee.
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