Google Ads
Paid search can bring buyers this week while SEO builds for the months ahead. I plan, launch and tune Google Ads so the budget goes to the searches that lead to enquiries or sales.
What you get.
- Account and conversion tracking audit
- Keyword and search-term strategy with negative keywords
- Responsive search ads written for real queries
- Landing page recommendations
- Bidding and budget management
- Monthly reporting on cost per lead or sale
Step by step.
Goals and tracking
We define what a good lead or sale is and set up conversion tracking, so decisions are based on outcomes and not clicks.
Structure and keywords
Campaigns are organized around intent, with negative keywords to keep spend away from poor searches.
Ads and landing pages
Ads speak to the search, and I review the landing page so the click turns into an enquiry.
Optimize every month
Search terms, bids and budgets are reviewed regularly, with a report you can follow.
What lands in your inbox.
Campaign build
A clean structure, keywords, ads and extensions ready to launch.
Search-term review
A regular check that cuts waste and finds new opportunities.
Performance report
Spend, leads and cost per result in one view.
Try these while you think it over.
Small tools that cover part of this service. They run in your browser.
Google Ads copy generator
Draft Google Ads headlines (30 characters) and descriptions (90 characters) from your business, keyword and offer.
Use the tool →TechnicalUTM link builder
Build tracking URLs with consistent source, medium, campaign, term and content values.
Use the tool →BusinessMarketing ROI calculator
Work out ROI after margin, ROAS, break-even ROAS and customer cost, and compare an in-house team with a consultant.
Use the tool →Common questions about this service.
How much should I spend?
It depends on your market and goals. We set a test budget that gives enough data to learn from, then adjust.
Who owns the ad account?
It should stay in your name. I work inside it with the access you grant.
How does this work with SEO?
Ads give fast data on which searches convert, which can guide your SEO content, while SEO lowers reliance on paid traffic over time.
Often paired with this.
Want help with Google Ads?
Tell me about your site and your goals. I reply within one business day, and the first call is free.
Book a free discovery call →